“If you wanna get their money, first you gotta get their attention.”
Branding is a vague marketing concept and it can be confusing. Simply put, a brand is a name, a design, a mark (symbol), a tagline, a phrase, a “look,” or any other feature that identifies a company’s goods or services as distinct from others, especially others that are selling something similar.
The operative phrase in the previous identifying sentence is “as distinct from others.”
Your product or service can be copied by others, but your brand may not. This is of the utmost importance to a business.
So, in very simple words, a brand is the perceived image of the product or service you sell, and branding is the strategy to create that image so that it is memorable and gets attention.
Good branding is everything.